Jun 14 2014

Ecommerce Product Packaging: Three Important Parameters to Consider

Published by at 1:47 am under Marketing & Promotions

As eCommerce business owners, you will have discovered that eCommerce shipping is not as easy as it sounds. You need to ensure that your product is actually delivered to the customer. Yet, this part of the eCommerce business process is just half the challenge. Simultaneously, it is equally important to ensure how it gets to the customer, while ensuring that the product is packaged properly.

Packaging your product ensures that you minimize costs, prevent damages, and leave your customers with a good impression about your eCommerce business and best practices. Let us examine these three important parameters in detail.

1. Take the right steps to Minimize Costs

The very first step that you can take to minimize costs is to optimize the weight of your eCommerce package. Start by weighing the package and determine whether your shipping carrier bills you on basis of actual weight of the package or dimensional weight. Hence, it is advisable to pack your products in such a way that the products are kept protected while the packaging is lean as well.

At the same time, minimize dead space by choosing a portfolio of package sizes that suits your business well. Reduce waste by packing the product in their proper packages or containers. Choose an environmentally friendly packaging material, which will also help you reduce your carbon footprint. Also, by choosing the right packaging material, you reduce the danger of your goods being damaged in transit, and also gives your customers the satisfaction that you care about their goods.

2. Do everything possible to Prevent Damage

The maximum risk that your product faces before it reaches the customer is while it is in transit. Here, it faces the possibilities of rough handling and wear and tear before it finally makes its way to your customer. Hence, before you even send out your product to the shipper, it is advisable to test it in several ways whether it will withstand rough handling and several improbable circumstances it will face while on its journey to the customer.

At the outset, choose a firm and perfect package for the product, since it is the best insurance against damage. Simply marking a package as ‘fragile’ is not enough. Utilize testing methods such as the four-feet drop test on to a hard surface.

Additionally, simple methods such as protecting your package against moisture by using a silica gel packet or by using a polybag to prevent light from damaging sensitive material such as silk, leather, or other material is wise indeed. In case your product is bulky and heavy, you might need triple-wall corrugate material instead of double corrugate, which is usually the prescribed packaging material for packages that weigh less than 70 lbs. Finally, seal everything securely with wide tape that is at least 2” wide.

3. Learn to make a good impression with outstanding packaging

Package your product in such a way that it serves as a branding vehicle for your online business. Packaging a product is a sure way to entice your customers into picking up your product and transferring it to their shopping carts.

Reputed studies indicate that as many as 22% of customers who buy online express their concern about packaging, which ultimately influences aspects such as buyer behavior, repeat buys, and even overall satisfaction.

A branded packaging speaks a thousand words about professionalism and all the thoughtfulness that goes building up your brand.

Aspects such as secure packaging, yet less frustrating for the customer to open, recyclable packaging material, product cushioning to protect fragile items, and other such thoughtful concerns can help your brand capture the minds of your customers rather easily.

Finally, when it comes to delivering that precious eCommerce package to your customer, going green and helping the environment by utilizing various environmentally friendly measures will only help your company grow in the right way.

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